Practitioners Diploma in Marketing

Course Overview

The Diploma in Marketing provides students with a comprehensive understanding of the principles, strategies, and tools essential for success in the dynamic world of marketing. Through a blend of theoretical learning and practical application, students delve into key areas such as market research, consumer behavior, branding, advertising, and digital marketing. The curriculum is designed to equip students with the skills needed to develop effective marketing plans, identify target audiences, and execute campaigns across various platforms and channels. Emphasis is placed on critical thinking, creativity, and analytical skills to navigate the evolving landscape of marketing in an increasingly digital and globalized marketplace.

This is a course for marketing professionals.

Eligibility Requirements

Entry Qualifications
  • Degree OR Diploma in Marketing & Related field

Career Options

A Practitioner Diploma in Marketing opens up a wide range of career opportunities in various sectors. Graduates can pursue roles such as marketing coordinator, marketing manager, or brand manager, where they develop and implement marketing strategies to promote products and services. They may work in advertising agencies, handling campaigns and client accounts, or in corporate settings, overseeing market research and digital marketing initiatives. Public relations and communications roles are also common, involving media relations, content creation, and event planning. Additionally, those with a Practitioner Diploma in Marketing can find opportunities in sales management, product development, and customer relationship management. With the rise of digital marketing, graduates can specialize in social media marketing, search engine optimization (SEO), and email marketing, ensuring they stay relevant in the rapidly evolving marketing landscape. This diploma provides a solid foundation for a dynamic and diverse career path in the marketing industry.



Course Duration

  • 1 YEAR

Mode of Study

  • Daily (6.30 am - 8.30 am, 11.30 am – 2.00 pm, 2.30 pm – 5.00pm, 8.30 am - 4.00 pm, 5.30 pm - 8.30 pm)
  • Weekends (Saturday)
  • Online

Intake Periods

  • January
  • March
  • May
  • July
  • September

Course units outline


Mode of Application

Documents required when applying for registration (in duplicate):

  • Duly filled Registration and/or Examination forms.
  • Certified copies of certificates
  • Copies of identification document e.g. ID card, Passport, Waiting Slip or Birth Certificate
  • 2 Passport size photograph
  • Legal documents such as Marriage Certificates supporting change of names where applicable
  • NB: To qualify for classes and exams, you have to be registered with KASNEB. 

    Once registered, apply online via the Apply Now button and present your printed application letter together with your registration/and excemption letters from KASNEB at the College of Human Resource Management at Hazina Trade Centre, 13th Floor

  • A non-refundable Application fee of Kshs1000/– is applicable before any application can be processed. Deposits are done via a direct deposit into the following bank account. (NB: No Cash payments accepted.)

Payment Details


College of Human Resource Management (CHRM)

Bank Name Branch Branch Code Swift Account Number
Kenya Commercial Bank (KCB) Biashara street Branch 263 KCBLKENX 1180194667

MPESA​ ( Paybill Number – 522123 ) Follow the steps below to pay

  1. Select Pay Bill from M-Pesa menu
  2. Enter business no. 522123
  3. Enter Account No. 80295K(YourName)- Max 16 Characters
  4. Enter the amount to pay
  5. Enter PIN number
  6. Confirm payment details and submit payment


Application Form

Fee Structure

Course Brochure

Professional Programmes
Course Category
Practitioners Diploma in Marketing, Practitioners Diploma in Marketing (MSK)
Modes of Study
Evening, Weekends, Online
Intake Periods
January, July
Course Duration
1 Year
Examination Body
Certified Public Accountants (CPA)