This is an intensive program designed to provide students with a strong foundation in the core principles and practical applications of modern marketing, strategic advertising, and effective public relations. This course blends theory with real-world insights to equip learners with the creative, analytical, and communication skills required to succeed in today’s competitive business environment.
Students will explore consumer behavior, branding strategies, digital marketing tools, media planning, campaign development, and the art of managing public image and stakeholder relationships. Emphasis is placed on integrated marketing communication (IMC) and the ability to deliver cohesive brand messages across multiple platforms.
