Advertising and Public Relations

Course Overview

Designed to produce trained Administration Assistants, PA’s & Secretaries of great value to busy executive and businesses.

Knowledgeable, efficient administrative assistants, PAs and private secretaries are very valuable to the executives with whom they work, and to the enterprise as a whole; so they are in great demand and command good salaries and other benefits.

The range of duties a PA/secretary might be called upon to perform can be wide, and can vary considerably from post to post – this Program provides essential training and knowledge about very many of them. Often a PA/secretary must ‘deputise’ for his or her executive in matters relating to office personnel; therefore this Program also teaches about the supervision of office personnel, and also about how to prepare for promotion to managerial posts.

Eligibility Requirements

Entry Qualifications
  • KCSE; C-Minus with acceptable bridging Certificate or Pre-university courses; any other
  • Recognized diplomas/certificates from recognized Institutions

Career Options

Course Duration

  • 1 Year

Mode of Study

  • Distance Learning
  • Online

Intake Periods

  • January
  • March
  • June
  • September

Course units outline

  • Module – 1 Advertising, Advertisers and Advertisements
  • Module 2 – Advertising Media
  • Module 3 – Advertising Agencies
  • Module 4 – Creating the Advertising Message
  • Module 5 – The Illustrated Advertising Message
  • Module 6 – Preparing Radio, Television and Direct Mail Advertising
  • Module 7 – Public Relations (PR) Theory and Practice
  • Module 8 – Public Relations Practitioners
  • Module 9 – PR Programmes and Campaigns
  • Module 10 – Sales Promotion
  • Module 11 – The Promotional Campaign
  • Module 12 – Measuring Advertising Effectiveness

Mode of Application

Documents required when applying for registration (in duplicate):

  • Duly filled Registration and/or Examination forms.
  • Certified copies of certificates
  • Copies of identification document e.g. ID card, Passport, Waiting Slip or Birth Certificate
  • 2 Passport size photograph
  • Legal documents such as Marriage Certificates supporting change of names where applicable

Payment Details


College of Human Resource Management (CHRM)

Bank Name Branch Branch Code Swift Account Number
Kenya Commercial Bank (KCB) Biashara street Branch 263 KCBLKENX 1180194667

MPESA​ ( Paybill Number – 522123 ) Follow the steps below to pay

  1. Select Pay Bill from M-Pesa menu
  2. Enter business no. 522123
  3. Enter Account No. 80295K(YourName)- Max 16 Characters
  4. Enter the amount to pay
  5. Enter PIN number
  6. Confirm payment details and submit payment


Application Form

Tuition Fees

Ksh. 96,500/

Human Resource Management
CIC Programmes
Course Category
CIC Programs
Modes of Study
Distance Learning, Online
Intake Periods
January, July, March, September
Course Duration
1 Year
Examination Body